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Kind Cotton: Spreading kindness through fashion and children's literature


Kind Cotton founders stop by Good Morning Washington to discuss their mission to spread kindness and positivity.(7News)
Kind Cotton founders stop by Good Morning Washington to discuss their mission to spread kindness and positivity.(7News)
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Kind Cotton is a socially conscious clothing company that believes in spreading kindness and positivity. Founders Kaitlin and Kevin Johnstone, stopped by to tell us about their kind mission and Kaitlin's new book.

Kind Cotton produces comfortable and eco-friendly apparel for men, women, and children. In addition to promoting kindness through fashion, the Johnstones have also written a children's book titled "The Peacock Who Wanted to Be Kind." The book, which is being released today for World Kindness Day, November 13th, teaches children the importance of kindness and empathy towards others.

Kind Cotton also supports local children's organizations by donating a portion of their proceeds to these charities. If you want to learn more about Kind Cotton, you can check out their website at kindcotton.com or follow them on Instagram at @kindco

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